ABOUT sephora accelerate
Sephora Accelerate is a once-in-a-lifetime opportunity for brands to build, refine, and grow with the power of Sephora.
From mentorship and community to resources and an opportunity to launch at Sephora, it’s a brand incubation program that elevates the next generation of founders so we can evolve the future of beauty together.
How It Works
01
Apply
Fill out the online application by March 31. We will notify you of our selected applicants by summer.
02
Build & Refine
Participate in our best-in-class incubator curriculum — supported by unparalleled mentorship — as we build, refine, and grow your brand together.
03
Set for Success
Graduate with strategic readiness for confidently navigating retail, poised to help evolve the next generation of beauty.
Sephora Accelerate
Program Benefits
As an Accelerate participant, you’ll have game-changing access to industry leaders, beauty brand founders, and Sephora executives in addition to playbooks for retail success and other best-in-class resources. Think of it as a direct line to beauty’s most dialed-in community and a crash course in how to take your brand to the next level—with an opportunity to launch at Sephora too.
01
Tap into Sephora’s network and global expertise
Gain access, brand exposure, and mentorship in building winning global beauty brands.
02
Industry best-in-class curriculum and resources
Multidimensional program focused on establishing, growing, and refining strong brands.
03
Playbook for retail readiness
Graduate with insights and strategies that help set brands up for success.
04
Opportunity to launch at Sephora
As a plus-up, a selection of participating brands may be chosen from each cohort to be sold at Sephora.
Coming soon
Sephora
Accelerate Board
Access to our expertise.
One-of-a-kind guidance.
Accelerated growth.
The Accelerate Board is made up of industry experts, functioning in roles such as mentors, session leaders, and more. Our Accelerate cohort has invaluable access to their insights.
Key Dates
March 2, 2026
Applications Open
March 31, 2026
Applications Close
Summer 2026
Cohort Announced
Accelerate Your Brand with Sephora
Ready to build, refine, and grow your beauty brand with the power of Sephora?
